Feel the Rhythm

Yesterday marked the launch of  British luxury brand Burberry's latest male fragrance, 'Brit Rhythm' and with it comes a beautifully provocative and effortlessly cool advertising campaign (we would not expect anything less). Featuring hot model property of the year Suki Waterhouse and British break-through band These New Puritans, with their front man George Barnett as the new face of the perfume, this is certainly one thing all men should be putting on their must-have lists this Autumn. Inspired by the energy and adrenaline of live music and the power of the leather jacket, Brit Rhythm merges fashion, beauty and music together in one very sexy bottle. And to add an extra touch of rock and roll, you can apply online  to receive your very own scented transfer tattoo to sample this new scent. Here at Belle Badboy HQ, we have already sampled ours and the verdict is in...we pretty much can't get enough, the woody, masculine yet fresh smell is a complete winner in our book. It even smells great on girls too. There will also be a number of live concerts across the world to celebrate both the launch of Brit Rhythm and of course the ever-strong relationship between the fashion and the music industry. To feel the buzz, watch the new campaign below and get your temporary tatts...